http://miguelperezphoto.com/about-us.html
Commercial photography is the big name for all pictures used to generating revenue through sales. There are many categories and even sub-categories derived from the large dimension they take on development. For instance, advertising photography is a category within commercial and so is food or beer photography.
Regardless of its hierarchy,the undeniable power of an interesting picture is what sells. Let see a good example of my first point:
There is no coincidence about the list of elements poised to do the killing on the unaware viewer who falls prey of this bombshell. Look, no other color than pink on the vest, the lips and the product. Satin silver and matte silver for the rest, and what gives the extra twist on the knife is the copy text.
No wonder Photoshop come with full manipulation of text. You see? the message is clear, nothing is more important than the product, not even the yellow fire is hotter than silver, just a tepid flame before the heat of the product. Strong message huh?
Another KO to the viewer. Who doesn't love a St. Bernard with its tongue sticking out and friendly attitude? Hey, but there's something unusual, instead of a wooden keg, there is a camera and again copy text. No other element surrounds the image, it would be useless. My point just puts the ingredients on the table and the geniuses at the agencies will do the endless trimming.
In case you still have doubts about the easiness which with I described the basic recipe for commercial photography success, here is an over-stitch. The simple background denotes the power of the punch and the huge subject is the catch.
Then, read between the lines or the fine print and you are already inside the trap. I particularly not to driven by the text, don't really thing those are the magic words but rather stick to the images and let the copy people do their job. One thing is sure, images sell and this is to your business advantage.
Until the next post,
Miguel Perez
Orlando, FL
www.miguelperezphoto.com
Original www.miguelperezphoto.blogspot.com
Architecture www.architecturephotographyflorida.blogspot.com
Product www.productphotographyflorida.blogspot.com
Commercial www.commercialphotographyinflorida.blogspot.com
Food www.foodphotographyinflorida.blogspot.com
Commercial photography is the big name for all pictures used to generating revenue through sales. There are many categories and even sub-categories derived from the large dimension they take on development. For instance, advertising photography is a category within commercial and so is food or beer photography.
Regardless of its hierarchy,the undeniable power of an interesting picture is what sells. Let see a good example of my first point:
There is no coincidence about the list of elements poised to do the killing on the unaware viewer who falls prey of this bombshell. Look, no other color than pink on the vest, the lips and the product. Satin silver and matte silver for the rest, and what gives the extra twist on the knife is the copy text.
No wonder Photoshop come with full manipulation of text. You see? the message is clear, nothing is more important than the product, not even the yellow fire is hotter than silver, just a tepid flame before the heat of the product. Strong message huh?
Another KO to the viewer. Who doesn't love a St. Bernard with its tongue sticking out and friendly attitude? Hey, but there's something unusual, instead of a wooden keg, there is a camera and again copy text. No other element surrounds the image, it would be useless. My point just puts the ingredients on the table and the geniuses at the agencies will do the endless trimming.
In case you still have doubts about the easiness which with I described the basic recipe for commercial photography success, here is an over-stitch. The simple background denotes the power of the punch and the huge subject is the catch.
Then, read between the lines or the fine print and you are already inside the trap. I particularly not to driven by the text, don't really thing those are the magic words but rather stick to the images and let the copy people do their job. One thing is sure, images sell and this is to your business advantage.
Until the next post,
Miguel Perez
Orlando, FL
www.miguelperezphoto.com
Original www.miguelperezphoto.blogspot.com
Architecture www.architecturephotographyflorida.blogspot.com
Product www.productphotographyflorida.blogspot.com
Commercial www.commercialphotographyinflorida.blogspot.com
Food www.foodphotographyinflorida.blogspot.com
