Art in the Kitchen
What better times than Christmas for announcing kitchen hardware and succeeding in the attempt?
Yes, the season is here and the timing is right. However, that is not all, as the technicalities of photography take unexpected tolls. One of today's blog key points is the digital background as an alternative to complicated sets or simply as a clever resource.
Lets get down to business by introducing Exhibit A:
I am happy to show this picture as a great example of choosing the clever digital background I was mentioning earlier.
In this case, any texture or color in the background would disrupt the pristine mixture of chromed sherry and stainless steel. The angle, exposure, contrast and saturation are simply put: perfectly dosed.
I would have never found a matching background which in turn would have demanded more light sources, more editing and more distractions to a product that sells
itself with grace and style without the need of any sort of set props.
So why would you ever bother to choose a background with texture and color?
Well, there are many instances in which you would. Lets introduce without more preamble Exhibit B:
On the left there is a great example of the perks you get out of choosing a textured and colored background.
This great combination of earthy colors matching the stainless steel and black makes you want to keep using real backs. This is, a brick and mortar wall which sets the tone accordingly.
I feel this is a proper set,very sharp from every angle and very appropriate for its purpose; ask yourself whether you'd buy this coffee maker even if you'd pay a premium for it?
I would because I want to wake up every morning and smell coffee emanating form this attractive set up. This is called lifestyle I guess.
But nevertheless photography offers plenty of option and for those of you that did not buy my pitch, there is still the clever digital background awaiting on you.
Lets complete the sentence with the following item, Exhibit C:
Very convenient isn't?
The look is very clean, print-friendly and criticism bullet proof. Almost.
If you take a look at it, it is the same setup shown on Exhibit B, only it has a white digital background so no elements would compete with the subject.
Now, this finally explains why I called it the "clever" background, precisely because of that. And it makes sense if you think about it, you are struggling with less elements ans the end result of rewarding. Win-win.
I was going to include in this blog, another shot that was worth the comment, but I will use it for another kitchen special with a different discussion. For now, its been enough of speculation and opinion-hood, so I appreciate your time spent on these lines. Hope it was good feedback and made your wealth of knowledge shinier.
Until the next blog, happy holidays.
